Thursday, May 3, 2012

Website Design

Websites are incredible palates for design.  A website can make or break a company or product by either capturing the viewer's attention or by losing it immediately.  There are a few basic guidelines that make me a "happy surfer" when viewing websites:

1. Color
Upon entering a website, I am captivated by a colorful display.  However, I believe color must be used in moderation and typically as part of a color scheme.

2. Organization
On a website, I like to see everything organized in a logical way.  For example, the links are all in one designated area or are arranged in manner that makes it obvious how to get to a certain portion on the website.

3.  Grahpics
Another aspect of website design that personally pulls in my attention are graphics.  I think the use of tasteful graphics to communicate the message of the website is an informative eye-grabber.

4.  Font
To me, the font of a website is an important aspect.  The font used should be clear and appropriate for the topic.  A bad example would be using the font Comic Sans for an elegant restaurant.

5.  Harmony
Lastly, in a website harmony must exist.  Essentially, harmony in a website would entail all the aspects working together in both a visually-pleasing and logical manner.

Here are some examples of good and bad websites:

Bad websites:

http://www.richardsbrothersseafoods.com.au/About%20us.htm
This website lacks harmony and the mix of color and graphics used make for a discombobulated page.

http://www.pinesol.com/#/explorer/
Although this website is not devoid in color and has a harmonious scheme, the many different options and boxes as well as the scrolling necessary make the site very unintuitive.

Good websites:

http://www.apple.com/
This website is very organized and easy to navigate as all the products are conveniently lined up at the top of the page.  This site also integrates color and a white background in an elegant way.

http://www.counterspill.org/
I came upon this interesting website that tracks non-renewable energy disaster, such as the BP oil spill.  The homepage is an interactive map of the world in which you can rollover the different disasters.  I would classify this as a "good" website because the interactive features immediately draw in the viewer as well as the dark color scheme which relates to the theme of disasters.

http://www.organicexpress.co.nz/
Lastly, this site is also well organized.  It has an earthy color scheme as well as pictures of produce to support the organic theme.


In conclusion, websites are a way for companies or organizations to make an impression on their viewers.  Whether it a positive or negative impression is made is largely based on design.




11 comments:

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