Wednesday, February 22, 2012

Graphic Designers

Paul Rand was a famous graphic designer, known principally for his corporate logo designs.  Paul was born in 1914 in Brooklyn, New York.  His education included the Pratt Institute, the Parsons School of Design, and the Art Students League.  Rand was a modernist designer who used simplicity to effectively communicate his messages through design.  He possessed a vast knowledge of the theories of realities and perception, allowing him to create universally understandable and striking designs for his audience.  Paul Rand designed many iconic logos, some of which include: ABC (American Broadcasting Company), IBM (International Business Machines), and UPS (United Parcel Service).

UPS logo by Paul Rand

“I do not use humour consciously, I just go that way naturally. A well known example is my identity for United Parcels Service: to take an escutcheon – a medieval symbol which inevitably seems pompous today – and then stick a package on top of it, that is funny.”
-Paul Rand
        ABC logo by Paul Rand


Milton Glaser was born in 1929 in New York.  He studied at The Cooper Union Art School as well as The Academy of Fine Arts in Bologna, Italy.  In his earlier years, Glaser worked mainly in magazine publication and design.  His designs focused on the celebration of the eclectic and eccentric designs of the past.  However, he introduced an especially contemporary design vocabulary.  Milton Glaser is most well known for his "I ♥ New York", made as a tourism-campaign symbol in 1973, but has created many other designs as well.


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