Thursday, January 12, 2012

Graphic Design

What is graphic design?  Well, essentially, graphic design is the art or profession of combining both text, images, and ideas in order to convey a message or information to an audience.  The term 'graphic design' can also refer to the product produced (design) as well as the process (designing).  A graphic designer may often use a combination of typography, visual arts, and page layout to achieve the desired result.

The title 'graphic design' was first used by William Addison Dwiggins in 1922, however, the concept of graphic design has spanned throughout human history.  Graphic design began hundreds of years ago with the advent of printing that began in the Tang Dynasty between the 4th and 7th centuries AD.  Printing improved greatly and became more efficient with Johann Gutenberg's invention of the printing press in around 1450.  A major breakthrough in the design industry came when a distinction began to form between graphic design and fine art in England in the late 19th century.  After this, the field of graphic design, along with all its techniques, continued to grow and evolve.

Graphic design's main aim is to visually communicate information in a way that is both pleasing yet helpful to its audience.  Examples of visual design are most commonly found in logos, publication, advertisements, signs, and product packaging.

No comments:

Post a Comment